Branding is not just about a logo or graphic, it’s about the entire customer experience. Your logo, website, social media experiences and even how your staff members attend to the customers – all these add up to your branding. So, all the touch points between your company and your customers are involved in your brand.
Here are the top reasons why focusing on branding is important, irrespective of the size of your organization.
→ Branding helps customers recognize your brand. People try to walk familiar roads. That means, customers tend to buy from familiar brands. If you send a consistent brand message which potential customers recognize easy, it will help to build a larger customer base faster.
→ Branding differentiates you from the competition. There are a lot of brands selling similar products or services. So, how will you make yourself set apart from the other similar organizations in the market?
→ Branding tells people about what you stand for. The perception of your company is etched in the minds of customers through visual elements such as logo, events, websites and other graphic as well as how their queries are responded. Through all these entry points, it is important that you tell the right story that makes the right mark at the right time.
→ A good brand keeps the staff motivated. As much as branding is important for your external customers, it is also a vital element to keep your own staff members motivated and committed to the business mission. It provides clarity about how to conduct them to achieve the business’ goals.
→ A strong brand helps you win referrals. Even today, word-of-mouth is the best way of advertising. When people tell others about your brand, it has a greater effect compared to anything else.
→ The right brand strategy helps to concentrate marketing efforts in the right direction. Without a clear brand strategy, our marketing efforts will be haphazard. With the right strategy, you’ll know where to exactly invest our money and efforts so as to get maximum returns.
→ A strong brand improves business value. Consider the popular brands such as Coca-Cola, Expedia, Walmart or L’Oreal etc. Their brand value is much higher in the market – much more than their physical assets.
The best brands are the ones which are built on sustainable ideas that your staff can commit to and that you can deliver to your customers’ expectations for a longer period.
If you wish to brand your business for making it more profitable in the most cost-effective way, contact IPC’s BrandConnexion for customized assistance and solutions: +65 6338 5772