If you are a modern hotelier, your mind is buzzing with a question:
CAN I GET MORE DIRECT BOOKINGS ONLINE?
OTAs are huge marketing channels which ensure instant sales but you know all BUT: unfavorable price parity agreements, misunderstanding with the guests because of their inconsistent promises, ever growing fees.
Do you remember sweet times when booking.com took 3% only?
HOW MUCH SHOULD YOU PAY THEM NOW?
OTAs dictate you rules.
As all instant products OTAs can be the urgent solution from time to time but if you use them mostly be ready to get troubles. We are so sorry but it’s true. The only difference with fast food is you spoil your business instead to spoil your fit while suppliers become richer and richer getting your money.
DO YOU WANT TO GROW YOUR BUSINESS?
Have your own website.
If you already have it but its conversion is below 4%, you have to find out the reasons instead to ignore your sales channel.
As a previous hotel owner, I would say there is a demand in having your own website. What stop the business are costs of getting up, setup and maintaining it. Franchises have strict regulations and certain requirements. Every year profit margins shrink due to franchise fees, economic conditions and other factors. With 3rd party companies (Expedia, Travelocity, etc) it’s very hard to climb up the top of search.
Do you think alike?
You shouldn’t dismiss OTAs at all. Sell there about 15% your rooms. If you aren’t going to become a previous hotel owner just ask yourself:
CAN I GET A SELLING WEBSITE?
There is no need in unique or special design tricks. Let people book easy!
Your website should be:
mobile-adapted
instantly downloadable
intuitively clear
informative
multilingual
multicurrency
You have 7 sec only to impress your site visitors!
How to reach it if website design is expensive, templates cause a lot of questions, constructors and subscriptions mean third party dependencies?
HOW TO REDUCE YOUR COSTS AND STRESS?
Let us help you!
Our UX/UI website development group includes:
Digital Hotel Marketer, who knows your market
SEO Specialist, who follows searching systems demands
UX/UI Web Designer, who bases design on user behavior
But what is the core problem?
JUST HAVE A WEBSITE IS NEVER ENOUGH!
You should support and promote it in a season and out of season to boost its selling power. If you work hard a day by a day on it, you will be able to get the first stable results in a year. Meanwhile who will care about your guests?
THAT’S WHY WE’VE CREATEDASPECIAL ANNUAL PACKAGE!
Here is 15 options:
WEBSITE
Website Development (design, coding, integration with CMS)
Host, installation, including SSL certificate, Google Webmaster Tools, Google analytics
Integration with your hotel software (booking module, channel manager, PMS, RMS)
SUPPORT & PROMOTION
PPC campaigns (Google Adwords)
Organic promotion (optimization of content and link building)
Development and design of special offers and packages
SMM
Online reputation management
Consultations for marketing and hotel issues
BRANDCONNEXXION SPECIAL BONUSES
Including your hotel intoIPC Tours&Travel travel programs
Promotion of a hotel in Travel Magazine (5000 clients)
Collaboration with Singaporean travel agencies
Including in monthly newsletter “Educational Discoveries”
% off for design, implementation and attendance in travel fairs
% off for event management and team building services
The total package price will be tailored to your specific wishes and needs.
DO YOU WANT TO GROW YOUR BUSINESS?
Fee free to contact us by phone:+65 9696 7624/ Whatsapp, Viber
To thank you for attention we will write 1 article about your hotel or hotel group free. Here is a sample
WE HELP. YOU WIN!
